You’re putting time and money into a podcast. But is it helping the right people find you, understand what you do, and trust your expertise?

Maybe the conversations are good, but episodes disappear after a week. Some episode titles could belong to almost any show in your industry. You have years of expertise sitting in the archive, but very little of it is being found or used again.

Founder Publishing is about deciding what’s worth publishing, how to make it discoverable, and how to create episodes that help prospective clients understand how you think.

Hosted by Tiana Ned, podcast producer and publishing strategist, the show is for founders and experts running high-value businesses: architecture and interior design studios, wedding and event businesses, luxury photographers, functional medicine practices, real estate, creative studios, consulting firms, SaaS companies, wealth advisors, and other expert-led services.

These are businesses where people rarely hire you after seeing one post on social media, or your testimonials. They also want to understand how you think and how trustworthy you are.

A family may listen to a wealth advisor for months before reaching out. A functional medicine patient wants to understand your approach before booking. Someone planning a $150,000 wedding wants to hear how you handle things when they go wrong, not just see another beautiful portfolio.

On Founder Publishing, I talk about what to publish, which ideas deserve an episode, how to make people want to click, how to make your archive easier to find, and how your podcast can answer the questions prospective clients are already asking.

You’ll also hear existing podcast breakdowns, publishing plans for different industries, and producer’s notes on what I’d change if I were producing a particular show.

This isn’t a podcast about microphones, editing tips, download hacks, or becoming a full-time content creator. It’s also not primarily for online businesses built around courses, memberships, coaching funnels, or growing an audience to monetize.

It’s for people who sell expensive, considered, mostly 1:1 services or products and know that clients usually need to understand how you think before they’re ready to work with you.

New episodes twice a week. Subscribe to Founder Publishing wherever you listen to podcasts.