What is an episode you published six months ago doing for your business today?

Too many founder podcasts are treated like social media: publish, promote for a few days, move on. But a strong episode can keep getting discovered through search, support your sales process, lead listeners into your back catalogue, and answer prospective clients' questions months or even years after publication.

Read the full article + examples: https://blog.tiananed.com/p/make-podcast-episodes-work-longer

In this episode, I break down how to think about your podcast as a publishing library rather than a weekly content feed including why specific buyer problems have a longer shelf life, how packaging can revive older episodes, why your best episodes should live on your website, and how to turn a scattered back catalogue into connected topic clusters.

Timestamps:

00:00 Is your six-month-old episode still working?

00:18 Podcast vs. publishing library

03:42 Why first-week downloads don't tell the whole story

05:48 Your back catalogue is new to your next client

07:16 How packaging can revive old episodes

09:12 Give your podcast another life through search

12:23 Turn old episodes into sales assets

16:04 Evergreen doesn't mean generic

17:13 Build topic clusters from your back catalogue

18:16 What to do before creating more episodes

Take the free Founder Podcast Authority Audit:

Assess your podcast across positioning, editorial strategy, packaging, discoverability, publishing system, and commercial path and find out where your existing catalogue could be working harder for your business.