What should a functional medicine practitioner actually talk about on a podcast, especially when every practice is already publishing about gut health, hormones, thyroid health, inflammation, and root causes?

Read the full article + examples: https://blog.tiananed.com/p/functional-medicine-content-strategy

In this first If I Were Your Publishing Partner episode, I break down how I’d position a functional medicine podcast around something much harder for competitors to copy: the practitioner’s judgment. We look at why transformation testimonials and generic wellness content aren’t enough, how to make years of experience visible, how to talk about complex health topics without turning the podcast into personalized medical advice, and how one strong episode can become part of a wider publishing system.

Timestamps:

00:00 Why functional medicine podcasts start sounding the same

02:04 If I were your publishing partner

03:43 Why I wouldn't start with generic content ideas

06:00 What actually differentiates a functional medicine practitioner

08:45 How to make years of experience visible

11:34 Are you attracting patients or other practitioners?

14:12 Turning one podcast episode into a publishing ecosystem

16:00 What I'd publish first for this practice

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