Episode Description
How long should a business podcast episode actually be?
If you're automatically recording 45-, 60-, or 90-minute episodes because that's what a “serious podcast” is supposed to look like, it may be worth questioning the format.
Read the full article + examples: https://blog.tiananed.com/p/how-long-should-a-podcast-episode-be
In this episode of Founder Publishing, I talk about why longer doesn't automatically mean more authoritative and why shorter episodes can make a founder podcast considerably easier to sustain.
Timestamps00:00 Why your founder podcast might be too long
02:46 Stop assuming every idea needs 45–60 minutes04:13 The 10–15 minute test for niche founder podcasts05:49 Longer doesn't automatically mean more authoritative08:05 One big episode vs. five searchable entry points09:29 Shorter episodes can make consistency much easier10:33 When a longer episode actually makes sense11:42 What are those extra 40 minutes actually doing?
If you've been struggling with consistency, go back to
Why Most Founder Podcasts Stop Publishing After Episodes 6 to 10.
And if you're thinking about your podcast as a way to build authority beyond social media, listen to
Podcast vs. Social Media: Which Builds More Trust for Your Business? and
How to Build Thought Leadership Without Posting Every Day next.
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