Episode Description
Do visual businesses need a podcast? If you already have a beautiful portfolio, Instagram feed, website and blog, what would a podcast actually add?
For luxury photographers, event planners, interior designers, architects, custom builders and other high-ticket service businesses, the work itself may already look impressive online.
Read the full article + examples: https://blog.tiananed.com/p/podcast-for-visual-service-business
In this episode of Founder Publishing, I explore how a podcast can reveal the judgment behind the finished work — the decisions, expertise and thinking that aren't always visible in an Instagram Reel or portfolio.
Timestamps
00:00 If your work is visual, why would you need a podcast?
03:32 What Instagram and your portfolio already do well
05:28 What happens when everyone's portfolio is gorgeous?
07:23 The expertise your portfolio can't show
09:57 How this applies to interior designers
10:56 Custom builders, restorations and high-ticket craftsmanship
12:36 How a podcast changes the client's shortlist
13:48 “But I already have a blog”
15:28 Why this shouldn't be an educational podcast
16:51 Are you attracting clients or your industry peers?
17:52 Build episodes around the buyer's private worries
20:26 Instagram, website, blog and podcast: different jobs
22:17 Which visual businesses actually need a podcast?
25:33 Next: Luxury Photographer + Event Planner Publishing Strategy
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