Be seen.
Get heard.
Advertise your podcast for more than one million fans of the medium and grow your audience instantly.

This
audience loooooooves
podcasts
1.6M
active users in all three platforms
1.2M
weekly views of our Discover tab
30+
average number of podcasts followed
10h
average listening time per week
1 ad
3 platforms
Your placement will run on our iOS app, our Android app, and our Desktop & Web apps. This means more opportunities to engage with your future fans, wherever they listen.
Book it
in minutes
No back and forth needed. Choose a spot in our booking platform and get it done fast!
What kind of audience does Pocket Casts have?
We have over a million active listeners, primarily English-speaking in the US, UK, Australia, and Canada. Our audience skews male, primarily aged 35-60.
As a dedicated podcast player, Pocket Casts attracts committed listeners with weekly listening times well above industry standards (around 10 hours as the weekly average).
What if my podcast doesn't match your core demographic?
Our advertising can still be effective for podcasts targeting listeners outside our core demographic. Please reach out to us at bookings@pocketcasts.com to discuss pricing.
Can I target specific regions, demographics, or listener groups?
Pocket Casts ads are not currently targeted by region, demographics, or individual listener data.
If you'd like to submit a feature request related to targeting options, you can contact us at bookings@pocketcasts.com.
What type of content is permitted?
We look over the podcast being advertised before the publication date to make sure the content aligns with our values. We won't advertise any show promoting racism, sexism, ableism, homophobia, transphobia or any other form of psychological or physical oppression, discrimination, exclusion, violence or harassment.
What ad creative do I need to provide?
To book an ad, you'll need to provide your podcast's RSS feed. We use this to automatically pull your podcast's title and artwork to be displayed in the ad.
Some ad placements also require a short description/tagline (up to 140 characters). If this applies, you'll be asked to provide it during the booking process.
How long does a Pocket Casts ad run for?
All Pocket Casts ads run for one week each, from Monday to Monday.
Do you offer discounted prices?
We may offer discounts on bulk ad purchases. Please reach out at bookings@pocketcasts.com to discuss, and let us know the dates and ad spots you are interested in.
Do you offer promo swaps?
We occasionally partner with podcasters on promo swaps, where we cross-promote each other's products to our respective audiences. Promo swaps are selective and assessed on a case-by-case basis. If you're interested, please complete our promo swap interest form.
Can I purchase an ad without a credit card?
Yes — if you are unable to pay by credit card, please reach out to our team at bookings@pocketcasts.com to discuss options.
Can I update my ad after booking?
An update to your ad may be possible before it goes live, depending on timing. If you need to make a change, please contact us at bookings@pocketcasts.com to discuss.
How can I view my ad's performance?
At the end of the week that your ad's run finishes, we will email you a report on your ad's performance.
The report includes engagement metrics including unique impressions, total impressions, taps (clicks), plays, and subscribes.
Stay ahead in podcasting
Subscribe to the Pocket Casts Partner Newsletter to hear about curation opportunities, how to advertise with us, and gain insights into Pocket Casts!