Episode Description
Midlife can feel like the moment the old rules stop working. The commute feels harder, confidence gets shakier, technology has moved on, and you may be carrying more than anyone can see.
In this powerful episode of the Women Like Me Stories & Business Podcast, Julie Fairhurst sits down with Joy Foster, founder of Tech Pixies, to talk about midlife reinvention, confidence, neurocoaching, business, technology, and the courage to begin again.
Joy works with women who want to reinvent themselves online and in business. She explains what is really happening beneath the surface when women freeze, procrastinate, overthink, or talk themselves out of the very thing they want. Julie and Joy explore imposter syndrome, perfectionism, automatic negative thoughts, and the inner resistance that often appears right before a woman posts, pitches, leads, sells, or steps into visibility.
This conversation also reframes time in a powerful way. Joy shares the 25-year plan mindset, why thinking in quarters can reduce overwhelm, and how focusing on the “big three” priorities helps women move forward with more clarity. They also discuss the importance of creating a power hour that truly belongs to you — not laundry, errands, or everyone else’s needs dressed up as productivity.
Julie and Joy talk about women’s strengths in business, including empathy, emotional intelligence, organization, communication, and relationship-building, and why these qualities become powerful business advantages when women stop undervaluing them.
The conversation also gets practical. Joy shares insight into funding, grants, sales, and why selling is serving when it is aligned with your values. They discuss why sales skills keep a business alive, why belief in what you offer matters, and how women can build confidence around asking for the sale.
Julie and Joy also explore AI for business, AEO, and the bias that can show up inside technology tools. Joy shares why women need to choose technology with their eyes open and use it as support, not as something that steals their voice.
If you are a woman in midlife ready to rebuild confidence, learn new skills, plan smarter, use technology with courage, and create a next chapter that fits who you are now, this episode is for you.
Subscribe, share this episode with a woman who needs a reset, and leave a review with the one idea you are taking into your week.
Learn more about Joy Foster and Tech Pixies:
Website: https://techpixies.com
Joy Foster LinkedIn - https://www.linkedin.com/in/techpixiejoy/
TechPixies Instagram - https://www.instagram.com/techpixies/
TechPixies Facebook - https://facebook.com/techpixies
TechPixies YouTube - https://www.youtube.com/techpixies
TechPixies TikTok - http://tiktok.com/@techpixies
TechPixies LinkedIn page - https://www.linkedin.com/school/tech
If this conversation stirred something in you… good. That’s where change begins.
Make sure you’re subscribed, share this with someone who needs it, and if you’re ready to tell your story, step into your voice, or build a life that actually feels like yours… You’re in the right place.
I’m Julie Fairhurst, and this is where stories turn into power.
Go to my website if you would like to be a guest on the Women Like Me Stories & Business in the toolbar click Let's Podcast