Episode Description
In this short but practical episode, James Dooley and Kasra Dash break down how local businesses can generate more high-quality leads within their service areas. They discuss the key channels that drive predictable local lead flow—Google Business Profiles, citations, local SEO, PPC radius targeting, and Meta Ads. Kasra explains why ranking on the local map pack is one of the most powerful ways to win local intent traffic, especially for trades like plumbing, roofing, electrical services, commercial cleaning, and solar installation.
James walks through the importance of diversifying your lead sources and not relying on a single platform like Checkatrade or Bark. Instead, business owners should pair directory listings with scalable digital channels such as SEO, PPC, and Facebook/Instagram advertising to create consistent inbound demand.
Both speakers emphasize tracking ROI across every platform—cost per lead, cost per sale, and overall return—so you can compare listings like Checkatrade, Yellow Pages, Bark, and FatRank and identify where your most profitable leads originate. The episode closes with practical advice: build multiple local lead sources, measure performance relentlessly, and reinvest into the channels that give you the highest return.
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The Best Way to Get Local Leads for Your Business is available across all major podcast platforms. Choose your preferred platform below.
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