This episode opens with a practical challenge many accountants face: how to secure a steady and predictable flow of inquiries in an increasingly competitive market. James Dooley sits down with Kasra Dash to dissect the real strategies that help accountancy firms grow not just quickly, but sustainably. They explore the tension between outsourced lead generation and building owned inbound channels, revealing why exclusive, pay-on-conversion leads can jump-start growth while SEO builds long-term stability.

As the conversation unfolds, Kasra Dash shares turning points from real campaigns, moments where PPC proved too costly, where traditional marketing lacked measurability, and where niche targeting transformed profitability. James Dooley adds insight into client lifetime value and why understanding it shifts the entire marketing strategy. Together they highlight how choosing specialist niches like dentistry or manufacturing allows firms to cross-sell services, boost retention, and increase lifetime value substantially.

By the end, listeners gain clarity on building both immediate and long-term lead engines, using SEO to create authority, LinkedIn to deepen outreach, and strategic events to unlock referral ecosystems. This episode guides accountants toward a more resilient pipeline and a stronger future for their practice.

Where to Listen to This Episode

How to grow an accountancy business? | PromoSEO lead generation is available across all major podcast platforms. Choose your preferred platform below.

• Listen on Transistor
• Listen on Pocket Casts
• Listen on Amazon Music
• Listen on Audible
• Listen on Castro
• Listen on Castbox
• Listen on Podcast Addict
• Listen on Deezer
• Listen on Rephonic
• Listen on Metacast
• Listen on Player FM
• Listen on Spotify
• Listen on Listen Notes
• Listen on Podcast Guru
• Listen on Podchaser
• Listen on Podverse
• Listen on Podlink
• Listen on TrueFans
• Listen on Podbean
• Listen on Entity Home