In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore two defining forces shaping luxury today: the resilience of independent watchmaking and the realities of AI adoption across the industry.

The episode opens with Edouard Meylan, CEO and owner of H. Moser & Cie, who reflects on leading an independent Swiss watch brand through economic uncertainty. He discusses Moser’s growth over the past decade, its focus on profitability over volume, and shares insights into innovation and investment.

In the second half, Dominic Baldwin-Weir, Strategy Director at DLG, joins Robin to discuss artificial intelligence in luxury. Drawing parallels with the industry’s slow adoption of e-commerce, he argues that AI’s biggest barriers are cultural and organisational rather than technical and explains what brands must do to turn experimentation into real value.

Tune in for:

• Why independent watchmaking may be entering a new golden era
• How H. Moser & Cie balances growth, value and creativity
• The importance of safeguarding suppliers and craftsmanship
• Why AI adoption in luxury is a leadership and culture challenge

Brought to you by Digital Luxury Group. 

Produced by Juliet Fallowfield 2026, Fallow, Field & Mason