BONUS episode: Robin, David & Dominic talk AI & ‘FOBO’, the Fear of Becoming Obsolete

February 24
25 mins

Episode Description

In this bonus episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG are joined by Dominic Baldwin-Weir, Strategy Director at DLG, to examine artificial intelligence and its growing impact on the luxury industry.

From AI-powered leadership “agents” analysing grey markets, pricing and search data to the broader cultural resistance within luxury, the conversation moves beyond hype to address what AI really means for competitiveness, craftsmanship and white-collar work. The trio debate inevitability, the fear of becoming obsolete, and whether AI will ultimately augment decision-making or fundamentally reshape organisational structures.

Tune in for:

  • How AI is being used to enhance strategic decision-making in luxury
  • Why culture, not technology, is the real barrier to adoption
  • The risk of widening gaps between data-led brands and slower competitors

Brought to you by Digital Luxury Group

Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/ 


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