Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches.

🔗 Links

• * Apri’s website: https://www.aprildunford.com/

• * April on LinkedIn: https://www.linkedin.com/in/aprildunford/

• * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005

• 🚀 Check out LaunchNotes: https://launchnotes.com

• 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

• 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

📝 Show notes

(00:00) - Introductions

(02:53) - Product led vs. sales led

(06:04) - Positioning vs. messaging vs. narrative

(15:33) - How to tie small product changes into your positioning

(22:04) - Expanding positioning to include more customers

(26:04) - Measuring the effectiveness of positioning and messaging

(36:58) - April's book about product positioning

(42:21) - Identifying companies with great positioning

(44:40) - Reinforcing positioning without reusing the exact same words

(48:53) - When to create and share a positioning document