🎤 From a Crowded Baltimore Bar to 12,000 Taps Worldwide: Josh Goodman’s Pour My Bev Story

Josh Goodman, founder and CEO of PourMyBev, had an idea in a crowded Baltimore bar in 2009 that nobody asked for and nobody could explain. Fifteen years, two failed partnerships, a near-shutdown in 2014, and a COVID-delayed wire transfer later, Coca-Cola came calling. Today his company operates across 23 countries with over 12,000 taps installed — all built on the premise that waiting for a drink is a problem worth solving.

✨ Key Insights You’ll Learn:

• Cutco knife sales as the foundation for every sales skill he still uses

• IT staffing commissions stolen by corporate politics and what that unlocked

• The Baltimore bar moment that sparked the self-pour concept

• Two failed technology partnerships and a near-total company collapse in 2014

• $100K wire transfer to Austrian engineers as the turning point

• Rebuilding trust with burned customers by installing the new product for free

• Toast integration that eliminated the line problem he accidentally created

• Coca-Cola Euro Pacific Partners investing in exchange for a Burger King Spain rollout

• Pour Insights analytics platform now fed into AI for real-time operator intelligence

• Country clubs as the next high-growth vertical through property management integrations

🌟 Josh’s Key Mentors:

• His Cutco district manager: taught him the full architecture of consultative selling before he knew what it was

• Herman Rettle (Reddle Austria): second-generation engineering visionary who built the product that actually worked and became a long-term manufacturing partner

• Branded Hospitality (Michael Schatzberg and Jimmy Frischling): first institutional investors who opened the Coca-Cola door

• Sports and middle school adversity: hardened his pain tolerance and wired him to treat setbacks as redirection rather than rejection

👉 Don’t miss this conversation about why category creation is harder and slower than anyone warns you, what it actually looks like to nearly lose a company and build it back, and how a $45,000 install can outperform a fully staffed bar.

🔗 Connect with Josh Goodman:

Website: pourmybev.com

📤 Transcript Available: PourMyBev Built a Category Nobody Believed In and Josh Goodman Still Isn't Done

📺 Watch on YouTube: Inspired Stories Podcast

🌐 Our Website: The Inspired Stories Podcast

📤 Special Thanks to Anthony Codispoti & AddBack Benefits Agency: AddBack Benefits Agency - Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom line Website: addbackbenefits.com