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What do accounting students and emerging professionals want from their careers?

In the fourth episode of this five-part series on rewriting the story of accounting, Rob Brown speaks with Alex Romero, director of CPA Pipeline at AICPA, about how the next generation views the profession and what firms can do to attract and retain future CPAs.

Romero discusses the appeal of accounting as a stable, flexible career, as well as persistent concerns about long hours, the CPA exam and the effects of AI. She also explains why firms need to communicate career paths more clearly, give emerging professionals greater visibility into advancement opportunities and create space for employees to influence how work gets done.

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