Episode Description
Serena Baleja is part strategist, part connector, and all about the human touch in a world of automation.
With 8+ years of experience leading influencer campaigns for luxury travel and billion-dollar consumer tech brands, she knows what works—and what’s just noise. Now, as the founder of Socialite CRM, she’s on a mission to bring powerful, ROI-focused influencer tools to the small biz world...without the bloated price tag.
Highlights of the episode:
- How to find creators who actually convert
- What a social media self-audit looks like (and why it matters)
- Why automation should never replace authentic relationships
Additional resources:
---------------------------------------------------------------------
Subscribe to the show: