In this episode of The Digital Executive Podcast, Brian Thomas sits down with Mike Liberty, co-founder and Chief Risk Officer of Signifyd, to unpack the evolving battle between online merchants and fraudsters. Drawing on a career that spans JPMorgan Chase and PayPal, Mike shares how a surprising insight—that merchants unfairly shoulder fraud liability—sparked the creation of Signifyd.

Mike explains how the company flips the traditional model by protecting merchants while still enabling seamless customer experiences. Rather than blocking transactions outright, Signifyd focuses on identifying legitimate buyers and removing friction—helping businesses grow without exposing themselves to unnecessary risk.

Looking ahead, Mike highlights the ongoing “arms race” between fraud prevention and increasingly sophisticated fraud tactics, especially in the age of AI and agent-driven commerce. As new technologies emerge, he emphasizes that success will depend on leveraging data, understanding buyer intent, and staying one step ahead—without compromising the customer experience.

If you liked what you heard today, please leave us a review - Apple or Spotify. 

Learn more about your ad choices. Visit megaphone.fm/adchoices