In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Jana Radojcic, Director of Organic Growth at Alpha Market Flow and Co-Founder of GetStuffDigital, to explore how SEO is evolving in the age of AI search. Jana shares her journey from academic research writing to becoming a leader in authority building for fintech and SaaS brands, explaining why trust, reputation, and strategic digital PR have become the foundation of sustainable organic growth.

Jana dives into her PR Intelligence framework, which helps companies proactively measure and strengthen brand trust before reputation issues arise. She also explains why AI-powered search engines prioritize credible brands over traditional keyword rankings, making authority, brand mentions, and bottom-of-the-funnel content more valuable than ever. Listeners will gain practical insights into preparing their brands for the future of search by focusing on customer trust, real-world authority, and solving the problems AI users are actively searching to answer.

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