How to use personal branding and visibility to grow your business — and leave a legacy that matters.

In this episode, we sit down with Lee Li, founder of Leeli & Co (a global design, sourcing, and consultancy company partnering with brands like Target and Zara) and Leeli Design (her statement handmade jewellery brand). Lee shares her journey of building two thriving businesses on her own terms — and why visibility isn't just a marketing strategy, it's a mindset.

🔑 In this episode we cover:

• Why personal branding is one of the most powerful tools for business growth

• How to become more intentional about visibility (even if it feels uncomfortable)

• The role of awards, networking, and relationships in building credibility

• Lee's inspiring plans to launch an accessible fashion range for people with mobility challenges

• Why you should never wait to start your business — and the importance of a separate income stream when you do

• The "fail forwards" mindset and lessons from Richard Branson's Like a Virgin