Episode Description
Noam is a marketing leader who has grown brands like Marmite, Pot Noodle, Andrex and Huggies.
In this episode we discuss:
- The need for caring leaders
- Managing a brand during a war
- Category expansion for heritage brands
- Working with Paddington Bear
- Evolving iconic brands
- Distinctive brand assets and early crowdsourcing of content
- Doing well by doing good - a case study from Andrex
Noam Buchalter
Noam helps turn around and accelerate established brands leveraging his 24+ years experience as a Marketing leader, from Unilever UK Local Jewels like Marmite and Pot Noodle, to $1bn international brands like Andrex and Huggies at Kimberly Clark EMEA.
He has experience in consultancy and PE owned businesses and takes a holistic, pragmatic and commercial approach to managing brands. With specialisms in Brand Strategy, Innovation and Shared Value (Sustainability & Social Impact), Noam delivers results through a care for performance leadership style that builds Marketing teams who are motivated, skilled and resilient.
Find Noam on LinkedIn
Strategy Sessions Host - Andi Jarvis
This is the last episode of Season 6 and it's been a hell of a ride! I've loved meeting some amazing people this season and I hope you've enjoyed it too. I'll be back in September with a new Season. Until then, enjoy the summer!
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
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Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/care-for-performance-leadership-with-noam-buchalter-strategy-sessions-podcast/