Episode 630 of the Sports Media Podcast with Richard Deitsch features a roundtable with Jon Lewis, editor and founder of Sports Media Watch; Armand Broady, the co-host of the Sports Media Watch podcast and a contributor to SMW, and Derek Futterman, a multimedia writer and producer for Sports Media Watch. In this podcast we discuss the remarkable interest in this year's NBA Finals; why viewership has soared; what the Spurs losing Game 4 might cost ESPN/ABC; what it means for the NBA's future; the celebrity element; how Inside the NBA has thrived; our early World Cup thoughts on Fox's coverage; NHL viewership and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.