Episode 633 of the Sports Media Podcast with Richard Deitsch features Jon Lewis, editor and founder of Sports Media Watch; Sports Business Journal media reporter Austin Karp. In this podcast we go deep into the start of the World Cup and the phenomenal viewership numbers; how much more interest the tournament can draw; the hydration breaks as a media story; how we feel Fox is doing as far as its studio coverage; the feelings around Alex Lalas and Rebecca Lowe and others; the NBA Finals and NHL Stanley Cup Final viewership; Fox's potential $22B Roku acquisition and why it's about controlling distribution; the UFC Freedom 250 from the White House Lawn delivering seven million viewers on Paramount+, marking the first time Nielsen-measured figures have been released for a live event on the streaming platform (in combo with Adobe Analytics; the ridiculous claims from someone that it would hit Super Bowl numbers; sports seeking famous outdoor settings, and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.