Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like.

So is it you? Is it them? Is this just how guests are?

In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting.

If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment.

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