YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once.

Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community.

Edison Research's latest UK numbers gave the podcasting press its headline: YouTube 29%, Spotify 28%. Tectonic plates, apparently. One percentage point.

I spent 25 years in radio before I ever touched a podcast, and the first thing that world drums into you is that a station is never for everyone. Which is exactly what this data is saying — if you read past the crossover.

Different platforms. Different people. Different reasons. This is Radio 1 and Radio 4 all over again, just dressed up with an app icon instead of a frequency. And a lot of podcasters are currently trying to be all three stations at once.

In this one:

• The four-year trend that matters far more than the 1% headline (YouTube 19 → 29; Spotify 33 → 28)
• BBC Sounds, the station that didn't panic — and what its flat 15% is quietly teaching everyone
• Why these aren't the same listeners switching apps: the age, gender and trust splits nobody quoted
• The platform growing fastest is also the one people trust the least. Amazing.
• The Sheffield podcaster making three versions of one episode every week — while 80% of her downloads come from a platform she barely thinks about
• Why “post everywhere equally” is busy work wearing a growth strategy's coat
• “But won't narrowing my focus lose me everyone else?” — no, and here's why
• Today's tip: the five-minute hosting-dashboard check that tells you which radio station you already are

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