Death comes for everyone.

But Empathy, a startup that helps families deal with the aftermath, is there to help. And it's touting a sack full of awards, including some from Apple and Google.

But seriously, building a globally recognized brand around such a sensitive subject is no easy feat. So in this episode, I chat with Ya'ara Cohen about how she runs marketing at Empathy. We cover a lot in just 23 minutes (22:51, but who's counting) but if someone forced me to summarize it, the highlights are:

• How nothing good comes without effort...and how that shaped Empathy's upfront investment in brand
• A playbook for how off-the-beaten-track businesses can still get inspiration for marketing
• Lessons learned on partner marketing, especially with enterprise partners
• How Ya'ara hires
• Some freight references...cause why not?

If you liked this, just smash that five star review. Pretty please?