Kyle Siegel transformed a moment of peak frustration on Mount Rainier into the foundation story of Raide: a ski and running equipment company driven by an obsession to enable "the freedom and flow of human powered movement."

Kyle Siegel is the CEO/founder of Raide. Founded in 2023 in Carbondale, CO Raide's mission is to elevate the freedom of human powered movement. Raide equipment and apparel that combines function, performance and style for athletes to chase big objectives, audacious goals & seeking the uncomfortable.

Jon chats with Kyle about:

• Raide’s mission to enable freedom and flow of human movement

• product focus around ski touring packs and running belts/gear

• the product-led company strategy & athlete partnerships

• fundraising approach & investors 

• brand-focused marketing vs. performance marketing

Stay Connected:

Follow Kyle:

https://www.instagram.com/kyle.siegel/

This episode is supported by:

• The Huddle If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application