In this video, James Dooley and Kasra Dash explain the digital marketing channels York businesses should be using to increase exposure and improve return on investment. Many companies spend money on SEO, PPC or social media without tracking results properly. James and Kasra explain why every business needs a predictable marketing system with clear KPIs to track spend, leads, contact rates and conversions. The discussion covers brand SEO, AI visibility in platforms like ChatGPT and Gemini, Google Business Profile optimisation, organic SEO, backlinks, social media marketing, paid social ads and PPC campaigns. They also discuss forums like Reddit and Quora, tradesman platforms and performance based lead generation services that can help York businesses generate consistent leads online.

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