James Dooley Podcast

·E365

Why Most Businesses in Sheffield Struggle With Digital Marketing in 2026 And How to Fix It

June 19
14 mins

Episode Description

In this episode, James Dooley and Kasra Dash discuss the best digital marketing strategies for businesses in Sheffield looking to grow in 2026. They break down how business owners should approach marketing with a clear KPI framework before investing in any channel, ensuring they track spend, leads generated, contact rates, and how many leads actually convert into paying customers. The conversation explores key strategies including brand SEO, AI visibility in platforms like ChatGPT, Gemini, Claude, Grok, and Perplexity, as well as performance-based lead generation services. They also discuss Google Business Profiles, organic SEO, organic and paid social media marketing, PPC campaigns, emerging paid ads on AI platforms, community mentions on Reddit and Quora, and tradesman lead platforms like Checkatrade and Bark. This episode gives Sheffield business owners a practical overview of which digital marketing channels can deliver the best return on investment and how to build a predictable pipeline of leads.


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