James Dooley Podcast

·E371

Why Most Businesses in Luton Struggle With Digital Marketing in 2026 And How to Fix It

June 19
13 mins

Episode Description

In this video, James Dooley and Kasra Dash explain the digital marketing channels Luton businesses should be using to increase exposure and improve return on investment. Many companies spend money on SEO, PPC or social media without tracking results properly. James and Kasra explain why every business needs a predictable marketing system with clear KPIs to track marketing spend, leads, contact rates and conversions. The discussion covers brand SEO, AI visibility in platforms like ChatGPT and Gemini, Google Business Profile optimisation, organic SEO, backlinks, social media marketing, paid social advertising and PPC campaigns. They also discuss forums such as Reddit and Quora, tradesman platforms and performance based lead generation services that can help Luton businesses generate consistent enquiries online.


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