James Dooley Podcast

·E344

Why Most Businesses in Kent Struggle With Digital Marketing in 2026 And How to Fix It

June 19
14 mins

Episode Description

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Kent businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads generated, contact rate and return on ad spend prevents wasted budget. The discussion covers brand SEO and reputation management because a strong search engine results page improves trust and increases conversion rates across paid and organic channels. They explore AI visibility across ChatGPT, Gemini, Claude, Grok and Perplexity because AI driven answers now influence buying decisions. The conversation also covers Google Business Profile optimisation, organic SEO, organic and paid social media, PPC management including negative keywords and click fraud protection, emerging AI ads, forums like Reddit and Quora, and performance based lead generation through Fat Rank and Promo SEO. The key message for Kent based companies is diversification because relying on one marketing channel increases risk while data led optimisation increases predictable growth.


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