James Dooley speaks with Szymon Słowik about the future of ecommerce SEO as AI driven agents replace traditional search journeys. They explore agentic SEO, CMS flexibility, APIs, product feeds, and structured data, explaining why traffic and sales may soon come directly from large language models rather than Google clicks. The episode focuses on future proofing e-commerce websites through technical readiness, semantic optimisation, and strategic partnerships as AI reshapes online buying behaviour.

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