James Dooley Podcast

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Local SEO 2026 Advanced SERP Strategies (James Dooley Interviews Paul Truscott)

June 19
21 mins

Episode Description

James Dooley speaks with Paul Truscott about how local SEO really works in 2026, focusing on ranking local websites rather than just Google Business Profiles. They break down Google’s ranking trifecta of topicality, quality, and popularity, explain site radius and topic dilution, and show why tight topical focus beats oversized content hubs. Paul explains how clicks, branded searches, dwell time, and intent matching now decide long term rankings, plus why small local businesses can outperform big brands by writing from real world experience instead of corporate templates.


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