James Dooley Podcast

·E133

How to grow a solar company? | Solar Company Lead Generation

June 19
7 mins

Episode Description

This video outlines how solar companies can generate a steady stream of enquiries by diversifying their lead sources, using strong SEO, strategic PPC, and targeted social media to create multiple channels of inbound demand. It explains why FatRank’s pay-on-performance model is effective for solar businesses that respond quickly, as fast follow-up and solid branding significantly increase close rates.

The discussion compares exclusive performance-based leads with traditional cost-per-lead providers, noting that shared leads and poor tracking undermine profitability. It also expands on SEO for commercial solar installers, the risks within PPC such as click fraud and the importance of negative keywords, and how council-backed grant messaging can enhance social media campaigns. By using a blend of channels, solar companies reduce volatility and achieve more reliable long-term growth.


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