James Dooley and Kasra Dash explain how fencing companies grow because SEO builds trust signals and targeted service pages capture active demand. They highlight that Facebook retargeting nurtures warm visitors because testimonials reinforce credibility. They show why PPC drains budgets when unmanaged because click fraud and poor CRO waste spend. They argue that lead generation through FatRank scales faster because payment only happens on converted jobs, which removes financial risk. Their discussion stresses that LinkedIn outreach wins commercial work because direct contact with architects and councils influences specification decisions.

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