How AI Is Changing the Customer Journey in 2026 (James Dooley Interviews Szymon Slowik)

June 19
9 mins

Episode Description

James Dooley speaks with Szymon Słowik about how artificial intelligence is reshaping the customer journey. They explain why clicks are falling but conversions remain strong, how AI changes search behaviour, and why ecommerce SEO must shift from category pages to product pages. The discussion focuses on intent, middle of funnel optimisation, and why educated traffic now delivers higher commercial value despite lower volumes.


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