·E264
Googlebot Activity for E-commerce Websites (James Dooley Interviews Andrew Halliday)
Episode Description
Description: James Dooley interviews Andrew Halliday about Googlebot activity on ecommerce sites, because crawl behaviour controls how quickly Google updates prices, stock status, and rich results. Andrew Halliday explains why large product uploads can derail rankings, because Googlebot wastes crawl budget on low value URLs instead of core categories and revenue pages. The episode covers pruning and phased product rollouts, because controlling indexation prevents crawl dilution and stops Googlebot going down the wrong paths. Andrew Halliday also breaks down how to increase effective crawl budget through technical fixes, server stability, link authority, and paid traffic signals, because Google rewards reliable, trusted sites with more frequent crawling. James Dooley closes with migration advice and internal linking strategy, because log based insights reveal which URLs Google actually prioritises.
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