James Dooley Podcast

·E271

Franchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin)

June 19
14 mins

Episode Description

James Dooley speaks with Luke Baston about how franchise and multi location businesses can scale SEO quickly and safely. James Dooley hosts the discussion and Luke Baston explains why franchise SEO requires different strategies to e-commerce and SaaS, because each location operates as a separate local entity under a corporate brand. The episode covers Google Business Profile optimisation, branded entity consolidation, subfolders versus subdomains, internal linking for location pages, and off page SEO for franchise locations. Luke Baston also explains how risk management, operational flexibility, and entity relationships affect scaling rankings across multiple territories.


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