James Dooley Podcast

·E310

Brand Entity SEO - Online Reputation in the AI Era (James Dooley Interviews Jason Barnard)

June 19
11 mins

Episode Description

In this episode, James Dooley speaks with Jason Barnard about online reputation management in the age of AI and why traditional methods no longer work in 2026. They explain why burying negative search results is ineffective because LLMs analyse hundreds of queries and pull information from across the web. Jason outlines how reputation management now depends on changing machine perception through reframing, corroboration, and long term digital footprint optimisation. The discussion introduces the idea of AI as an authorised biographer and shows how businesses and individuals can reshape legacy, reduce negative sentiment, and regain control of how they are represented by Google and large language models.


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