Episode Description
James Dooley and Kasra Dash discuss the best digital marketing strategies for surveyors and surveying companies looking to grow in 2026. The conversation covers brand SEO, AI visibility, local SEO, Google Business Profiles, PPC, organic SEO, paid social ads and lead generation strategies. They explain why surveyors need to track KPIs, return on ad spend and lead profitability before scaling campaigns. The discussion also explores how AI platforms like ChatGPT, Claude, Gemini and Perplexity are influencing digital marketing and why AI SEO, GEO and LLM optimisation are becoming more important for local businesses. They also cover the pros and cons of PPC, the value of organic social media, and how third-party lead generation companies like FatRank and Promo SEO can help generate enquiries. This video is aimed at surveyors wanting more leads, stronger online visibility and scalable digital marketing systems in 2026.
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