James Dooley and Charles Floate discuss how brands can increase AI search visibility across platforms like ChatGPT, Claude, Gemini and Perplexity. The conversation explains how grounded search queries, training data, listicles and entity consensus influence AI rankings and citations. Charles Floate breaks down how different AI models retrieve information, why query structures vary between platforms, and how brands can optimise content for AI discovery. The podcast also covers Common Crawl, PDFs, guest posts, multimodal AI, YouTube transcripts, semantic consistency and third-party trust signals. They explain why balanced sentiment, factual accuracy and broad entity coverage are essential for improving AI visibility. This video is aimed at SEO professionals, digital marketers and brands looking to improve AI search rankings, LLM citations and entity recognition in modern search algorithms.