James Dooley, Mike Love, Paul Trusca and Luke Baston discuss AI SEO strategies that are working in 2026. The conversation covers GEO, AI visibility, LLM optimisation and how brands can earn more citations in ChatGPT, Claude, Gemini, Perplexity and AI overviews. The group explains why AI visibility depends on brand signals, off-page mentions, search rankings, structured content and clear entity understanding. They discuss practical strategies including listicles, comparison pages, press releases, podcasts, digital PR, case studies, data-rich HTML, social content repurposing, PDFs, videos and third-party corroborative sources. The episode also explains why businesses need brand search volume, stronger USPs and consistent visibility across multiple platforms because LLMs rely on consensus signals. This discussion gives SEO professionals, marketers and business owners a practical framework for improving AI search visibility in 2026.