38. Marketing as Medicine: Without Selling Your Soul

January 28
1h 4m

Episode Description

OK, so a quick confession: you might notice my audio sounds like I’m reporting live from inside a tin can… That’s on me. Wrong mic, right intention. Please enjoy the real and raw fabulously f*d up recording — it’s part of today’s charm. 😅

Before we get into it, I also want to give a huge thank-you to Michelle Mechem of Historic Living / Roost Realty for taking my listener survey. Michelle, I see you, I appreciate you — and if you’re dreaming about living beautifully in Savannah, go check out LiveInSavannah.com or find her on Instagram @LiveInSavannah.

Today I’m joined by Allie Chandler, founder of Upsell Health, and one of the sharpest minds I know at the intersection of healing and marketing. Allie helps functional medicine practitioners and wellness brands grow without selling their soul — translating deep, transformative work into messaging that actually connects and converts.

We talk about empathy-led marketing, the courage to be disliked, and what it really means to sell from integrity — especially when your work is about healing, and not scaling numbers.

Also, completely unrelated but very important: If you can, please buy silver. I said what I said.

Let’s go.


👉 I am ridiculously excited to hear from you.

Take my listener survey and get a personal shoutout on the podcast. I want to honor the people who make this show what it is.


Links

Brain Healing Blueprint

ALL of Allie's links here


🖼️This episode features Illusion as the Artwork of Truth.

Illusion is the undercover agent of truth that wants to be unmasked. Living at the edge where illusion falls away and clarity sharpens, like the luteal phase itself, this piece invites us to let go, unmask, and become the ripple that makes the wave. Check it out here.

🩸 Want to really face your sh!t?

"The Healing Toolkit: Pain Relief & Practices Doctors Won’t Tell You"

I’ve pulled together my most powerful holistic health resources + pain management tools (the ones doctors rarely mention) in a beautifully designed, free eBook.

👉 👉Download instantly when you subscribe to my Substack—where I share raw stories, transformative artwork, and I write a badass email.


✅CHAPTERS

00:00:00 Introduction

00:05:44 Intellectualizing Healing - Lyme & POTS

00:13:24 Healing Triggers People

00:22:04 Making Friends as Adults

00:27:51 Balancing Dualities in Life

00:32:02 Empathy-Led Marketing

00:35:27 Luteal to Menstrual Art Piece

00:38:12 The Future of Marketing is Long Form

00:49:26 Pain + Healing Resources

00:50:50 Do you need social media?

00:56:46 Biohacking with ART - Mirror Mosaic



About the Podcast

Tired of being dismissed or told your pain is “normal”? So was I.

I’m Meredith Ochoa—ANOTHER F#%ING ARTIST, photographer, author & generational cycle‑breaker. After 17 years of endometriosis I faced my shit, healed myself, and turned the journey into art.

🩸 Face Your Shit, Heal Yourself is a movement + a podcast: Raw talks on healing chronic pain, hormones, trauma, endo, autoimmune disease and more.

We expose medical myths and spotlight the tools Western medicine buries—functional medicine, Reiki, Ayurveda, Taoist & sacred‑sexuality practices, cycle syncing, biohacking, and beyond. Episodes drop every third Wednesday with mini art‑process drops in between.

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👉 Join the #FYSHY crew: for as low as $5/mo for exclusive art drops, on‑air shout‑outs & guest Q&A—or send a one‑time donation.


Authenticity is the first dose of medicine; art is the second. Even though I was lied to by big‑pharma‑loving doctors; I found the experts & practices who helped me achieve what I thought was impossible—this show introduces them to you.



🩸all my links are here

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