What happens when you leave the security of established global brands to build something driven by purpose?

In this episode of the Change Cultivators Podcast, Patrick is joined by Naomi Fielding, Commercial Director of CPRWrap Europe, to explore her journey into entrepreneurship and the mission to improve survival from out-of-hospital cardiac arrest by giving everyday people the confidence and skills to act.

Naomi shares how CPRWrap Europe is navigating the realities of building a purpose-driven business — from testing assumptions and changing direction to finding new ways to reach communities, businesses and individuals.

The conversation explores vision-centric leadership, becoming a “passionate pathfinder,” the power of authentic storytelling, and why being willing to pivot is essential when creating meaningful change.

At the heart of it all is a simple mission: get more people trained, build their confidence and empower bystanders to act when every second counts.