#WomensHealth #WorkplaceWellbeing #FemTech

In this episode of Blush and Bloom, Gigi sits down with Anita Hegge, founder of Hvild in Norway, to talk about women’s health at work, why so many symptoms go untreated, and how workplaces can support women through every life phase.

They explore how menopause, periods, endometriosis, fertility struggles, low energy, and brain fog affect women’s careers. Anita shares her personal story of entering menopause after breast cancer treatment, what pushed her to start Hvild, and why awareness, good information, and safe conversations are at the heart of change.

They also discuss why women often live longer yet spend more years in poor health, the role of health insurance, the promise and limits of FemTech, and what leaders and HR teams can do to make work safer and fairer for women.

⏱️ Timestamps

• 00:00 Welcome
• 00:22 Meet Anita
• 00:30 What Hvild does and why it focuses on women’s health at work
• 01:55 Why menopause insurance is needed
• 03:07 Gaps in current health insurance for women
• 03:32 Anita’s career path from finance and yoga to women’s health
• 04:45 Kindness, creativity, and leadership in her work
• 06:18 Her breast cancer story and untreated menopause
• 08:46 Why lived experiences matter in women’s health
• 10:05 Common misunderstandings in workplaces
• 11:16 How to present women’s health as a business case
• 13:06 Breaking stigma and starting better conversations at work
• 14:31 How FemTech is evolving
• 16:39 Women live longer but spend more years in poor health
• 18:49 Why strong policies are not enough without culture change
• 21:30 What leaders and HR teams can do differently
• 23:44 What excites Anita about women’s health innovation
• 25:44 Wearables, wellness trends, and staying informed
• 26:49 What is next for Hvild
• 28:28 One message to women about their health and bodies
• 30:07 How to sort useful health information from noise
• 32:12 What she would tell her 15 year old self
• 33:20 Where to find Anita and Hvild

💬 In this conversation, we cover

• Why women’s health is still missing from many workplace conversations
• How symptoms like brain fog, low energy, PMS, and menopause affect work
• The difference between equality and equity at work
• How to talk about women’s health with leaders and HR in a grounded way
• The role of FemTech in better diagnosis and treatment
• Why women often live longer but not healthier
• How company culture, language, and leadership shape women’s daily experience at work

📌 People and links

• Anita on LinkedIn: https://www.linkedin.com/in/anita-hegge-2aba95/
• Hvild website: https://www.hvild.no/
• Anita’s book Din komplette guide til overgangsalderen: Book link
• British Menopause Society: https://thebms.org.uk/
• Report: Women live longer but in poorer health: Read the report
• Gigi on LinkedIn: https://www.linkedin.com/in/gigikenneth

🌸 Connect with Asele

• Website: https://asele.tech
• App: https://asele.health
• Instagram: https://www.instagram.com/asele.tech
• LinkedIn: https://linkedin.com/company/asele
• WhatsApp Community: http://bit.ly/aselecommunity

💬 Question for you

What is one change you wish your workplace would make to support women better?

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