The prevention economy sits at the center of this episode of Blush and Bloom, where Gigi Kenneth speaks with Sara Roberts, founder of Well Purposed, about why prevention, not just treatment, is the next frontier of health, and what it takes to build the companies making that shift real.

Sara is a four-time founder who has built more than £10M in ARR, a non-executive director, a Queen's Award winner, and an AI-native operator. She is writing a book, The Prevention Economy, and spends her days scaling personalised-health, healthy-ageing, and prevention startups from seed to Series B.

She traces resilience as the spine of her whole career, and how the journey from Nairobi to a purpose-driven business shaped the way she works. She also talks about her father's legacy in health tech, and how that inheritance still guides what she chooses to build.

She and Gigi go deep on the prevention economy, why personalised health and prevention are becoming central to how we age well, and where AI in healthcare holds real promise alongside real pitfalls. They get into what scaling a health tech startup from seed to Series B actually demands, why founders must protect their equity, and why sustainability belongs in a company from the idea stage rather than bolted on later.

The conversation closes on prioritisation, and Sara's candid case that you cannot have everything, so you have to choose what matters most and build around it.

This episode is for founders, operators, and anyone interested in the prevention economy, personalised health, healthy ageing, AI in healthcare, and building a health tech startup that lasts.

Connect with Sara Roberts
Sara Roberts on LinkedIn: https://www.linkedin.com/in/saraeroberts/
Well Purposed: https://www.wellpurposed.com/

Connect with Asele
Website: https://asele.tech
App: https://asele.health
Android app: Download Asele on Google Play
Instagram: https://instagram.com/asele.tech
LinkedIn: https://linkedin.com/company/asele

Connect with Gigi Kenneth
LinkedIn: https://linkedin.com/in/gigikenneth

Question for listeners:
If prevention is the next frontier of health, what would it take for you to invest in your health before something goes wrong?

This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.