·S1 E40

Period Pain, Body Literacy, and the Future of FemTech | Blush and Bloom Podcast | Ep. 40

May 10

23 mins

Episode Description

#FemTech #PeriodPain #WomensHealth

In this episode of Blush and Bloom, Gigi Kenneth speaks with Elle McCray, founder of ONYX, a FemTech company working to shrink the information gap between women and their bodies.

Elle shares how her own experience with period pain, body confusion, online searches, and difficult doctor visits led her to start ONYX. She talks about why women need better access to credible, relatable information at every stage of their reproductive health journey, from puberty to menopause and beyond.

They also discuss how Elle’s background in fashion, beauty, lifestyle, and digital marketing shaped the way she thinks about women’s health. For Elle, everything is connected, from stress and environment to the conversations women are encouraged, or not encouraged, to have about their bodies.

The conversation explores why period pain has been overlooked for so long, how shame shapes the way girls and women learn about periods, and why women’s health marketing needs to move beyond unrealistic images, stereotypes, and “pink it and shrink it” thinking.

Elle also reflects on what it takes to turn a health problem into a product, how she found the right people to help her build, why community matters, and what it has meant to build in FemTech as a Black woman founder.

This episode is for women, founders, marketers, and anyone interested in period pain, body literacy, reproductive health, and building health products that truly listen to the people they serve.

⏱️ Timestamps

00:00 Intro

00:10 Meet Elle McCray

00:46 From fashion and beauty to FemTech

01:47 Why ONYX started with period pain

03:48 Why period pain has been overlooked

05:53 Making women feel seen

07:52 The problem with women’s health marketing

10:24 Reclaiming pink

11:08 How FemTech founders can build trust

12:28 Turning period pain into a product

15:52 Finding the right people to help build