James Dooley and Charles Floate discuss SEO predictions for 2027, focusing on how AI mode, AI overviews and LLM-driven search could reshape the SEO industry. Charles Floate explains why Google moving towards AI as the default search experience could change traditional rankings, content strategy, brand visibility and off-page authority. The conversation covers the shift from one-domain SEO to wider entity building, third-party corroboration, sentiment, semantic content networks, podcasts, video, social media and Reddit. They also discuss why SEO may become closer to holistic marketing because AI systems use multiple sources to form answers. This video is useful for SEO professionals, marketers and business owners preparing for AI search, GEO, AI SEO and future ranking systems in 2027.