In this episode, James Dooley speaks with Dawood Khan about Reddit marketing and how it has become a powerful channel within modern SEO. They discuss why Reddit threads now rank for commercial keywords, how karma and upvotes influence comment visibility, and why subtle brand mentions outperform direct promotion. Dawood explains how crowdrely.io and crowdscale.ai help businesses scale Reddit engagement, manage brand reputation, and increase visibility across AI search platforms like ChatGPT and Perplexity. The conversation highlights omnichannel marketing, SaaS growth opportunities, and why preparing for AI driven search is critical heading into 2026.