James Dooley speaks with Chris Walker, founder of Legit, about the most effective local link building strategies for ranking Google Business Profiles and local websites. Chris explains why citations remain essential, alongside chamber of commerce links, Better Business Bureau listings, press releases, web 2.0 branded properties, cloud stacks and entity stacks. They discuss the importance of consistent NAP data, indexing backlinks to trigger crawl activity, and using automated tools like SEO Neo to influence local rankings. The episode focuses on practical, results driven link tactics for local SEO growth.