James Dooley and Jabez Reuben discuss how listical link building can help brands get mentioned and cited inside ChatGPT. The conversation explains how ChatGPT uses query fan-out, source retrieval and consensus signals to identify relevant brands across different niches. Jabez explains why listicles make information easier for LLMs to retrieve and why brands need more than one article to influence AI search results. The podcast covers comparison articles, competitor mentions, dealbreaker content, direct reviews, variation building and third-party content placement. They also discuss why appearing alongside established competitors helps ChatGPT understand category relevance and entity positioning. This video is useful for business owners, SEO professionals and link builders who want to improve ChatGPT visibility, AI citations, LLM rankings and brand mentions through structured listicle campaigns.