Tim breaks down the real math behind their new goal of 20 monthly sales: at their current close rate, that means roughly 40 proposals a month, which means the team needs airtight tracking on every second meeting, no-show, and cancellation, since untracked meetings quietly hide the true funnel numbers.

Paul walks through the sales dashboard live, showing how proposal and no-show data is currently underreported by the team, and the fix: getting reps to mark every outcome so leadership can actually see what's working.

The back half tackles a budget reallocation question: should they pull dollars out of Google paid search and put more into organic SEO and link building, especially since their own Ahrefs traffic has become a genuine closing tool, showing prospects real proof that Helium outperforms their current agency, right there on the call.